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The phrase “Mia san mia” is FC Bayern Munich’s motto. It is the Bavarian  variation of “wir sind wir”, which roughly translates to “We are who we  are.” Literal translation- "We are we."

The following 16 principles mentioned below give an accurate description of who Bayern really are. We will strive to have our coaches, players and families adopt many of these principals as well.

  1. Mia san ein Verein – We are one club: We are all formed by the club’s history, we are all involved in its development and we share the same values.   
  2. Mia san Botschafter – We are ambassadors: Everyone, whether player, staff or fan, builds the image of the club. It is therefore the responsibility of everyone in the club to always live by the club’s values and contribute towards a positive image of the club.
  3. Mia san Vorbilder – We are role models: The players and the staff act as role models to their fans. The younger players look up to them, wishing to follow in their footsteps. Accordingly, the fans too should be role models for fans of other teams. We should not be sore losers, or hooligans, and we should always support our team, in good and bad times.
  4. Mia san Tradition – We are tradition: We should be proud of our tradition and history, both on and off the field.
  5. Mia san Innovation – We are innovation: We should always seek new ways to improve our sporting, financial, traditional, philantropical image.
  6. Mia san Selbstvertrauen – We are self-belief: We have high expectations of ourselves and always aim high. We believe in our quality and we fear no one. We aim to win every match and we will attack and defend courageously as a team.
  7. Mia san grenzenlos – We are diversity: We accept everyone, regardless of race, religion and beliefs. We believe we can learn from cultural diversity and our values our shaped by it. Here, Bayern’s motto is linked with the European Union’s motto, “United in diversity”.
  8. Mia san Fußball – We are football: Our club unites people from all walks of life thanks to the beautiful game.
  9. Mia san Respekt – We are respect: Mutual respect between players, coaches, board members and fans is fundamental for the club to remain successful.
  10. Mia san Freude – We are joy: The players are doing what they love. They must be happy to play for Bayern and not simply mercenaries who are there for the money. Bayern is also a source of entertainment for its fans. However, we must accept defeat when it happens and not spoil others’ joy.
  11. Mia san Treue – We are loyal: We pride ourselves on the loyalty of most of our players. We are loyal to players coming out of our own youth academy and give them all the chances they deserve. We are loyal to our past players. And we must be loyal as fans, through thick and thin.
  12. Mia san Partner – We are partners: In victory and in defeat, we are in this together and will support each other no matter what.
  13. Mia san Heimat – We are home-loving: We are proud of the city of Munich and will do our best as a team to keep enriching its history.
  14. Mia san Motor – We are dynamic: We are not conservative and stuck in the past. We are dynamic and innovative. We will try new things in order to improve and remain on top, but our values should never be forgotten.
  15. Mia san Verantwortung – We are responsibility: We have a responsibility to set an example for others. We are responsible for our own actions, possibly even in our failures. This is evident in our recent failures.
  16. Mia san Familie – We are family: Most importantly, we are one family, sharing in everything for the rest of our lives. Once a Bavarian, always a Bavarian.
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